Pour ceux que ça intéresse. Mémoire dispo sur demande à partir de Mai 2007.

In today's post-Enron environment, ethics has certainly become a trendy concept. Every wrong move by a corporation is magnified and sometimes distorted either by the media or academics. Whether it is about environment, health or safety, consumers, shareholders and employees now question the behaviour of multinational companies. The reason is, according to the public opinion, the multinational companies would be the main actors and beneficiaries of a globalisation of which they do not carry the consequences. Under these circumstances, they are asked to play a greater role in the social sphere: time has come to ‘globalise the social progress’. Facing the growing expectations of the ‘citizen-consumers’ - more aware than ever of the damages of an hazardous globalisation -, corporations all claim motivations that outperform the profit: they seek to be ‘responsible’, even ‘moral’. ‘Companies of the 21st century will be ethical or will not be’ ...

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